Critical Thinking

Great company: drchrono

Drchrono is a silicon valley based company that makes a modern suite of medical information products including an iPad based EHR (electronic health record). 

I found out about these guys while listening to a recent episode of the startup success podcast.

I’ve been fascinated by the state of medical record keeping for as long as I can remember. As a kid I remember worrying about whether I was going to a sketchy doctor because I saw them pulling paper files. It still blows my mind that my eye surgeon will use a multi-thousand dollar machine to observe my eyes and then write the results down on paper. Still in 2011 there is a huge opportunity for digitization in an enormous industry. This opportunity is going to be realized some time and the spoils aren’t going to go to the same companies that have been banging their heads against a wall for the last 30 years.

Listening to these guys talk on the podcast I can tell they’ve got a great sense of who they are and what they’re about. They’re focused on small practices and have done a great job understanding how those businesses work and come to purchasing decisions. They’ve got a great looking product that looks to be really thought through. 

The best part is still to come though. These guys can leverage a huge incentive they don’t have to pay for: $44,000 of federal grants that using the drchrono EHR product will qualify a practice for. Brilliant.

I’d invest in these guys in a second.